Project+Brief

3. Aer Lingus Photo identification project using user tagging and commentary Supervisor: Kalpana Shankar

Project Background Aer Lingus wants to develop a hybrid interactive digital Aer Lingus archive and associated products and services that utilise the digital archive. Their motivation for this includes:

● Enhancing good will with the public ● Fulfil their historic responsibility with respect to Ireland and its aviation history ● Enhancing company’s market appeal in the areas of emotional security, civility, continuity, etc. ● Helping to sustain leadership in the field through historic & current innovations ● Reclaiming national symbolism ● Reclaiming lifestyles and memories to support sales ● Promoting Irish culture to support sales ● Providing materials to sustain the positive image of the company to the media ● Enhance employees’ pride regarding working at Aer Lingus

Aer Lingus is currently digitizing multiple types of materials, including photos.

Project Goals The goals of this capstone project are to create a photograph archive where users can comment on and tag individuals, artefacts, and others to help Aer Lingus identify photos. The tags would then be presented to allow others to search for photos and comment on them.

This involves: ● Developing a project plan ● Select photos for a prototype project ● Develop a prototype system for tagging and commenting ● Create a method for presenting the tags and comments ● Future evaluation and expansion plan

Value of Project This project will give you the opportunity to increase and demonstrate your knowledge and skills regarding user-centred information organisation. Web 2.0/participatory Web skills are increasingly valuable skills in a variety of work contexts and organisations. Doing a project in collaboration with/for Aer Lingus is prestigious. Project planning and team leadership skills ● Interdisciplinary collaboration skills ● Innovation skills ● Professional writing, information design, and presentation skills